Graphic Design: The Corporate Identity

When commissioning new graphic art for your business, the first goal should be to ensure that the new graphics blend with the rest of the graphic art used by your company. A unified look, or brand, is key to making sure all materials for your business are associated automatically in your customers' heads.

This unity of graphic art is most commonly referred to as a "corporate identity" and it's key to everything for a business. The logo has to flow into the business cards, which flow into the letterheads, websites, printed advertisements, et all.

If your business doesn't have a proper corporate identity, it's operating without one of the most essential business tools. Period.

The graphic design staff at Input-Output Unlimited, Inc. is here to help. Our number one specialty is the creation of complete corporate identities. Your business needs a wholly unified look that will attract your customers' attention and stick in their minds.

You want your business to be memorable and for people to think of you first.